The Diaspora Conference Poster

I was asked to make this poster for the Diaspora Conference of 2009. The leaders of the conference asked that a poster be created revolving around the main beliefs of Kwanzaa, and that the definitions of these beleifs be also included into it. The 7 beliefs that Kwanzaa is based around are:

  • Umoja (Unity): To strive for and to maintain unity in the family, community, nation, and race.
  • Kujichagulia (Self-Determination): To define ourselves, name ourselves, create for ourselves, and speak for ourselves.
  • Ujima (Collective Work and Responsibility): To build and maintain our community together and make our brothers’ and sisters’ problems our problems, and to solve them together.
  • Ujamaa (Cooperative Economics): To build and maintain our own stores, shops, and other businesses and to profit from them together.
  • Nia (Purpose): To make our collective vocation the building and developing of our community in order to restore our people to their traditional greatness.
  • Kuumba (Creativity): To do always as much as we can, in the way we can, in order to leave our community more beautiful and beneficial than we inherited it.
  • Imani (Faith): To believe with all our heart in our people, our parents, our teachers, our leaders, and the righteousness and victory of our struggle.
  • (go here for more information)

    In an attempt to include all of these beleifs in my final poster, I decided that I would create a little graphic representation of each belief and a definition of it encompassing the representation. For Ujamaa, I created a heart linking dollar signs together, representing the will of the people to share their wealth. For Kujichagulia, I decided to create a block figure of a person running much in the stance a football player does before a hard tackle. This represented perseverence and determination. For Imani, I decided to create a cloud, representing religion and faith. For Ujima, I designed a basket, which the many people of a village would put their work into as they contribute in helping their cause. Essentially, I designed what I would think would be a good representation of the belief associated with it.

    The poster was chosen to be sold as well at the conference.


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